Tourexpi
Organised by the Tourism Authority of Thailand
(TAT), the event is set to present a plethora of distinctive tourism offerings
with an emphasis on soft power and subculture. This year also marks the second
time the event is holding a ‘Zero Waste to Landfills’ initiative in alignment
with the push towards more sustainable and net zero tourism. The event is
expected to attract 150,000 visitors and generate 20 million reaches.
Ms. Thapanee Kiatphaibool, TAT Governor, said “The
Thailand Tourism Festival 2024 will incorporate distinctive identity and
attractions from five regions to inspire travellers to explore new travel
experiences across the country. The event will also reiterate sustainable
tourism practices while leveraging digital transformation and the ‘partnership
360 strategy’ to encourage year-round travel.”
Joining the TAT Governor at today’s press
conference were Mr. Somchai Chompoonoi, TAT Executive Director of Eastern
Region, Mr. Akkarawit Taphasit, TAT Executive Director of Central Region, Miss
Pattaraanong Na Chiangmai, TAT Executive Director of Northern Region, Miss
Wajanan Silpawornwiwat, TAT Executive Director of Southern region, and Mr.
Auttaphol Wannakij, TAT Executive Director of Northeastern Region.
Putting sustainability front and centre, TAT
recognises the importance of organising an environmentally sustainable event.
In its second year of promoting a ‘Zero Waste to Landfills’ concept, TAT is
partnering with QSNCC, PTT Global Chemical, Cirplas and N15 Technology on waste
management. Throughout the event’s venue, there will be 20 waste separation
stations with Thai and English signages as well as staff to encourage visitor’s
participation.
Last year, the ‘Zero Waste to Landfills’ activity
successfully separated 12,271 kilogrammes of waste for proper disposal process,
thus helping to reduce the carbon footprint by 27,420 kilo carbons, or
equivalent to the absorption of carbon dioxide by 3,046 trees per year.
The Thailand Tourism Festival 2024 will showcase
tourism offerings from the Central, Eastern, Northern, Northeastern (Isan), and
Southern regions of Thailand, including various fascinating innovations and
experiences in nine prominent zones.
Zone 1: The Amazing Thailand Zone will feature
innovative technologies with a gigantic 360-degree LED Box and an Amazing
Thailand VR Dome presenting virtual travel experiences. Visitors will have the
chance to chat with TAT’s VISTA Virtual Influencer as well as well-known travel
influencers, enjoy coffee and fun games, shop for Amazing Thailand-branded
souvenirs, and obtain interesting travel information at the 1672 Travel Buddy
counter.
Zone 2: The ‘Colourful Burapha’ Eastern Village
will highlight the region’s famous landmarks, such as Bang Bao Lighthouse of
Trat’s Ko Chang and gemstones of Chanthaburi, outstanding dishes and seasonal
fruits. Other activities include LED screening of hidden gem destinations,
music performances, Alcazar Cabaret Show, and a range of DIY activities.
Zone 3: The ‘Klang Buri’ Central Village will
feature top landmarks, such as the King Narai’s Palace in Lop Buri and
traditional Thai house in a ‘temple fair’ theme with Songkran festivities and
floating market. Food will be plenty at this zone, along with distinctive Muay
Lop Buri show, Khon masked drama by youth performers, and folk entertainment.
Zone 4: The ‘Faithival’ Northern Village will
highlight the legends of the region’s Songkran traditions in combination with
soft power in a Northern-style temple fair theme. Traditional Northen dishes
will be offered at a local style market along with coffee, tea and cocoa
drinks, handicraft products, and DIY activities.
Zone 5: The Southern Village will showcase
multicultural traditions with hourly light-and-sound shows, VR180 virtual
reality experiences, and outstanding dishes. Enjoy traditional performances,
music concerts and DIY activities.
Zone 6: The “Isan Festi’ Northeastern Village will
share the fun and colourful character of the region, showcasing soft power,
including Bun Bung Fai Talai Lan and Phi Ta Phon festivals. Enjoy distinctive
local dishes, arts and crafts, DIY activities, folk dances, music performances,
and the region’s homegrown 100-million-Baht movie.
Zone 7: The Thai Tourism Alliances Zone will
present tourism stories from TAT’s partners, including the Designated Areas for
Sustainable Tourism Administration, Electricity Generating Authority of
Thailand, Ministry of Culture, Thai Chamber of Commerce, Thailand Post, Tourist
Police, National Astronomical Research Institute of Thailand, and PTT Public
Company Limited. Special travel deals and discounts on tourism products and
services from tourism organisations will be offered at the TAT Marketplace.
Zone 8: The Main Stage will feature cultural and
contemporary performances, including Khon and Nora dance dramas, contemporary
dances, Miss Thailand Tourism Festival beauty pageant, fashion shows, and music
performances by famous Thai artists and celebrities.
Zone 9: The Sustainable Tourism Goals (STGs) Zone
will reiterate responsible tourism with a sustainable ‘Mindcraft tree’ under
the ‘STGs to Net Zero Carbon Tourism’ concept. It will highlight TAT’s various
sustainable tourism initiatives, including the STGs, STAR certification,
CF-Hotels, the Thailand Tourism Awards, and low-carbon tourism routes.
Visitors are encouraged to use the MRT underground
to the QSNCC Station or taxi or Bus No. 136 to participate in the Thailand
Tourism Festival 2024, from 28 March to 1 April, from 10-00-21.00 Hrs. Entrance
is free. For more information, contact the TAT Contact Center 1672 Travel
Buddy.
Image
Credit: © AA
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