Tourexpi
The report emphasizes the critical role of
cooperation between these two organizations in bridging local and global
efforts towards shared objectives. It showcases the potential of rural tourism
to contribute to the resilience of regional and local communities, addressing
challenges such as depopulation, inequality and limited access to basic
services.
Zurab
Pololikashvili, Secretary-General of UN Tourism says: "Tourism has the
potential to transform societies, stimulate local economic development, and
empower local communities. This joint study with the European Committee of the
Regions underscores the importance of rural tourism in contributing to
sustainable development in Europe."
Alves Vasco Cordeiro, President of the European Committee
of the Regions says: "Free movement has always been at the heart of the
European project. Tourism, as part of this mobility, has helped shape our
European identity and is a powerful driver for growth and jobs, breathing new
life into communities across Europe."
Key Findings
The study offers a comprehensive understanding of
rural tourism and its impact on European regions, with a focus on:
·
Resilience
of Rural Tourism post-COVID: The report sheds light on the remarkable
resilience displayed by rural tourism during and post-COVID-19. Despite global
challenges, rural tourism witnessed a surge in popularity, particularly among
local travelers. This resilience underscores its potential as a robust economic
driver and showcases its ability to adapt to changing circumstances.
·
Economic
Diversification and Cultural Preservation: A key insight is the potential of
rural tourism to drive economic diversification and job creation in rural
areas. The study also underscores tourism's contribution to preserving cultural
heritage. Rural tourism is seen as a bridge between tradition and modernity,
fostering community participation and sustaining local services while
preserving the unique identity of rural regions.
·
Challenges
and Opportunities for Sustainable Development: The study identifies challenges
faced by rural areas, such as inadequate infrastructure, limited financial
resources, and declining local populations. Simultaneously, it recognizes these
challenges as opportunities for growth. By providing a nuanced understanding of
the complexities involved, the report sets the stage for sustainable rural
tourism development, urging stakeholders to navigate challenges thoughtfully.
Recommendations
The report offers a roadmap for policymakers, local
governments, and stakeholders to harness the potential of rural tourism while
addressing its challenges.
Integrated Rural Value Chains and Collaboration: An
overarching recommendation is the integration of rural value chains in tourism.
The report emphasizes the need for collaboration between businesses and
stakeholders to create synergies within the local economy. By maximizing
economic benefits, this approach ensures a holistic and sustainable development
trajectory for rural tourism.
Digital Connectivity and Skills: Recognizing the
digital divide in rural areas, the report recommends a focused effort on
improving digital connectivity. It underscores the importance of digital skills
development to empower rural stakeholders in leveraging technology effectively.
By addressing these aspects, the report aims to enhance the digital readiness
of rural communities, unlocking new opportunities in the digital era.
Alignment with Consumer Trends and Sustainable
Practices: Acknowledging evolving consumer trends and the need to place
sustainability at the heart of tourism development, the report encourages
responsible travel initiatives, that not only meet changing consumer
expectations but also contribute to broader sustainability goals. This
recommendation positions rural tourism as a catalyst for positive environmental
and social impact.
Image
Credit: © UN Tourism
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