Tourexpi
TUI Hotels & Resorts is set to strengthen its presence across Sub-Saharan Africa
TUI Group plans to expand its profitable hotel
business in Sub-Saharan Africa. In recent years, TUI Hotels & Resorts has
been particularly strong in North Africa with a portfolio of 76 hotels, now the
group is set to grow further in the south of the continent. The current
pipeline includes eight new hotels in Cape Verde, The Gambia, Senegal, Tanzania
and Kenya. Including the opening of a new brand for the upscale market segment.
“The Mora Zanzibar” will officially open this summer and offers laid-back, contemporary
luxury with highly tailored and flexible service.
“With our variety of hotel brands, we will create
new hotel experiences in Africa for different target groups – from
price-conscious holidays in a TUI Suneo hotel via our global brand TUI Blue to
a new luxury experience with The Mora”, says Artur Gerber, Managing Director
TUI Blue, ahead of the East Africa Property Investment Forum. “We are looking
forward to contributing to the development of the African hospitality industry
and working together with local communities.”
In addition to the launch of the new brand The
Mora, a further TUI Blue project is also planned in East Africa. In the coming
years, a new hotel with 117 rooms located in Kilifi County at the Indian Ocean
will be built. The future TUI BLUE Watamu is going to be the first TUI BLUE
hotel in Kenya and is being developed by Sands of Darakasi Resorts Limited.
“This project is a great example how we share our expertise as a leading
leisure hotel brand with partners and jointly developing new hotels on the African
continent for our guests,” says Wesam Okasha, Head of Global Development TUI
Blue. “In collaboration with Valor Hospitality Partners, we are currently
looking for further franchise opportunities who want to become part of our
growth strategy.” In East Africa, the focus is particularly on key destinations
such as Mauritius, Tanzania and Kenya.
TUI Hotels & Resorts’ current portfolio in
Africa in total comprises more than 90 hotels with over 30,000 rooms across
seven countries.
Image
Credit: © TUI Group
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