Tourexpi
The Taiwan Tourism Administration (TTA), in
collaboration with Taiwan International Ports Corp. (TIPC) and the Maritime and
Port Bureau, MOTC (MPB), proudly unveiled the Taiwan Pavilion at the
world-renowned Seatrade Cruise Global 2024, the premier event for the cruise
industry, hosted at the Miami Beach Convention Center from April
8-11, 2024.
Innovatively blending tradition and ambition, the
Taiwan Pavilion is designed in the likeness of a Taiwanese sky lantern. Each
facet shares an aspect of Taiwan, including its rich culture, exquisite
delicacies, breathtaking nature, and key ports, inviting cruise industry
executives to choose Taiwan as their cruise lines' next port of call.
The booth's inauguration was marked by an exclusive
VIP reception that saw the attendance of senior officials from TTA, TIPC, and
MPB. The event was graced by luminaries from global cruise lines, industry
associations, and port authorities from adjacent countries. The reception
put Taiwan's best foot forward, with speeches delivered by TTA Deputy
Director General, Trust Hsin-Jen Lin, a performance by dancers from Taiwan's indigenous
Amis tribe, a presentation on Taiwan's cruising prospects, a fusion
of Taiwanese and Western snacks, and a sky lantern launching ceremony.
With Taiwan's officials and international industry leaders inscribing
their hopes for Taiwan's cruise sector on an inflatable lantern, and
symbolically launching it into the exhibition hall's 'sky', they together
created a visible spectacle of shared dreams and mutual prosperity.
Dr. Trust Lin, Deputy Director-General of Taiwan
Tourism Administration underscored the Taiwan's successful recovery
of its cruise industry: "Prior to the pandemic, Taiwan was the
second largest source market for cruise passengers in Asia. In 2019, over
a million passengers embarked on cruises from Taiwan, with over 600
cruises calling in Taiwan or using it as a home port, generating an
economic value of approximately US$1 billion. As of 2024, Taiwan's cruise
industry has recovered to around 70% of the pre-pandemic levels. Taiwan Tourism
Administration (TTA), Taiwan International Ports Corporation (TIPC), and the
Maritime and Port Bureau (MPB) have all introduced incentives to invite more
cruise ships to call at Taiwan or use Taiwan as a home
port."
Taiwan's endeavor to promote its ports at
Seatrade Cruise Global 2024, particularly Keelung and Kaohsiung as home ports,
leverages its position as the 2nd largest source market for cruising in Asia.
This initiative underscores the potential for leading cruise lines to anchor
their Asian operations within Taiwan's welcoming shores, offering
travelers unparalleled access to the myriad of experiences that The Heart
of Asia has to offer.
Taiwan, with its picturesque landscapes nestled
between mountains and sea, boasts rich biodiversity and a vibrant tapestry of
cultures. Throughout the year, it hosts a plethora of themed events, each
season bringing its own unique charm. From the north to the south and
everywhere in between, Taiwan's charming towns showcase rich local
traditions and captivating cultural heritage, exuding an irresistible allure.
Taiwan's stunning landscapes, rich
biodiversity, and diverse culture make it a captivating destination year-round.
From north to south, charming towns offer unique traditions and cultural
experiences. Additionally, Taiwan's culinary scene, ranging from
vibrant night markets to Michelin-recommended restaurants, is a highlight for
cruise passengers. Explore more about Taiwan's cruise industry
at bit.ly/CruiseTaiwan.
Image
Credit: © Taiwan Tourism
Administration
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