Tourexpi
This
collaboration will see the adoption of Sabre Hospitality's SynXis platform
across multiple hotel brands within Taiba Investments' portfolio, including
Makarem and Nur.
Sabre
global cloud-based commerce and distribution platform, SynXis Central
Reservation System (CRS), is at the forefront of reservation system technology,
empowering hoteliers to efficiently manage inventory and pricing while
maximizing reach and visibility across all distribution channels. This
partnership underscores both companies' commitment to leveraging innovative
technology to drive growth and deliver exceptional guest experiences.
"We
are excited to partner with Taiba Investments, a company renowned for its
dedication to hospitality excellence and deep commitment to the Saudi culture
and its unique requirements," said Frank Trampert, Senior Vice
President, Global Managing Director of Community Sales for Sabre Hospitality.
"Through the cloud based SynXis platform, we are eager to support Taiba
Investments' vision of expanding its brand presence, enhancing operational
efficiencies, and catering specifically to the nuanced needs of the Saudi
market. This collaboration represents a significant milestone in our ongoing
efforts to revolutionize the hospitality industry with cutting-edge technology,
while integrating the rich heritage and customs of Saudi Arabia."
Taiba
Investments has established itself as a key player in the evolution of the
hospitality industry within the Kingdom of Saudi Arabia, with a portfolio
that currently features 20 hotels, 13 residences, and six commercial centers.
The company demonstrated its robust expansion strategy through its acquisition
of Dur Hospitality in 2023, bolstering its leadership in providing authentic Saudi
hospitality, with a particular focus on serving Hajj and Umrah pilgrims in the
two Holy Cities. Taiba Investments aims to set new standards for operational
excellence in the market through its homegrown brands and global partnerships,
supporting the broader goals of Saudi Vision 2030.
"Our
partnership with Sabre is a testament to Taiba Investments' strategic focus on
redefining Saudi hospitality services by adopting innovative solutions that
enhance our operational capabilities and enrich our guests' experiences,"
said Hassan Ahdab, Chief Hospitality Operations Officer - Taiba
Investments Company. "We look forward to implementing the SynXis CRS
across our portfolio to supplement our distribution strategy and ultimately
offer our guests more personalized and seamless experiences. We believe this
collaboration will support our goals of leveraging innovative technology to
enhance the hospitality landscape across the Kingdom."
The
agreement between Sabre and Taiba Investments marks a significant step forward
in the use of technology to enhance the hotel guest experience in Saudi
Arabia. By leveraging Sabre's SynXis platform and distribution capabilities,
Taiba Investments Company aims to elevate its booking journey and empower its
distribution strategy, ensuring that guests receive the best possible service
from the moment they make a reservation.
Image
Credit: © Sabre Corporation
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