Tourexpi
Following the recent announcement by Marriott International, Inc. (Nasdaq:
MAR) of its strong global net rooms growth and record year of organic signings
in 2023, the company highlighted the remarkable surge in hotel and residences
openings and signings in the Asia Pacific excluding China (APEC) region,
particularly in key travel markets such as Japan, India, and Vietnam. At the
close of 2023, Marriott set a milestone in APEC with over 60 properties added
to its portfolio during the year, bringing the company’s presence in the APEC
region to more than 560 operating hotels and residences, and exceeding 10
percent net rooms growth compared to 2022. The company also sealed a record of
over 80 deals signed across 13 markets, representing approximately 18,000
rooms.
As tourism recovers in APEC and the travel
landscape evolves, Marriott has continued to focus on strategically providing
the best-in-class offerings to owners, franchisees, and guests. At the end of
2023, Marriott’s APEC development pipeline stood at over 320 hotels with over
69,000 rooms, showcasing the company's dedication to providing world renowned
brands and diverse experiences, aligning with the evolving preferences of
travelers across the region.
Luxury continues to play a pivotal role in the
growth of Marriott, and 25 percent of Marriott’s global luxury rooms pipeline
is represented in APEC. In 2023, 15 percent of the deals signed in APEC were in
the luxury segment. A record nine luxury hotels were opened in the region in
2023 — including The Ritz-Carlton, Melbourne — Marriott’s 1,000th hotel in
the Asia Pacific region. The JW Marriott Goa debuted the brand in Goa and was
the company’s 150th hotel to open in South Asia, and added The Singapore
EDITION, the first EDITION in Southeast Asia.
“With our record year of growth at Marriott
International in APEC, we remain committed to meeting the demands of modern
travelers underscored by our diverse portfolio of brands and strategic presence
in new destinations,” said Rajeev Menon, President, Marriott
International, APEC. “2023 has positioned us as a thriving and desirable region
in the global landscape. I am excited about our momentum as we focus on being
where our customers want us to be and connecting people through the power of
travel.”
Marriott Bonvoy – Marriott’s award-winning travel program— has helped fuel interest in
the company’s regional portfolio. In APEC, the Marriott Bonvoy membership base
has surged by 50 percent since 2019. This momentum is attributed to the unique
and unforgettable experiences the program offers, including exclusive access to
prestigious events like the Australian Open and Formula 1. Beyond hotel stays,
Marriott Bonvoy continues to re-define the regional travel landscape with
strategic partnerships with Singapore Airlines, Rakuten and co-branded credit
cards in Japan, Korea, and India. The company's commitment to delivering
exceptional experiences, coupled with the strength of Marriott Bonvoy,
positions Marriott as a leader in shaping the future of travel and hospitality
across the APEC region.
Image
Credit: © Marriott International
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