Tourexpi
Following
its recent announcement of strong global net rooms growth and a
record year of global rooms signings, Marriott International today announced a
year of robust room signings and additions across the Caribbean and Latin
America (CALA) in 2023. The company nearly doubled its number of organic deal
signings in the region versus prior year, signing 57 transactions and nearly
7,300 rooms in 2023 to reach a solid pipeline of 24,000 rooms across the region
at the end of last year.
In
2023, the company added over 170 properties to Marriott’s portfolio in CALA,
growing its footprint to nearly 500 properties, including hotels and
residences, and nearly 87,000 rooms across 37 countries and territories, making
Marriott the largest hotel company in the region based on open rooms and
pipeline.
At
year-end, Marriott’s hotel pipeline in CALA stood at 155 properties and 24,000
rooms, which will further enhance the company’s leadership position in the
luxury segment across the region, unveil new offerings in the affordable
midscale segment, and increase its offering of all-inclusive properties.
“We
are pleased to report a great year of growth for Marriott in the CALA region,
with strong development activity in 2023. With continuing momentum in
conversions, and our ongoing expansion across numerous segments, including
luxury and all-inclusive, we remain focused on providing our guests and owners
with more best-in-class options” said Laurent de Kousemaeker, Chief Development
Officer for Marriott International in the Caribbean and Latin America. “We see
exceptional opportunities in the region across all segments, but particularly
in midscale with the new City Express by Marriott brand, opening up fresh
possibilities in this segment throughout the region.”
City
Express by Marriott
In
2023, the company strategically positioned CALA as the launchpad for the
company’s entry into the high-growth affordable midscale segment with the
acquisition of the City Express brand portfolio. With 150 properties and
approximately 17,500 rooms across Mexico, Costa Rica, Colombia, and Chile, the
deal increased Marriott’s footprint in the region by approximately 45 percent.
In 2024, the City Express by Marriott brand is expected to further expand with
new properties across the region.
Luxury
Growth in the Region
With
60 properties across six of the seven global luxury brands of the company,
Marriott remains a leading option for luxury travelers in the region, offering
a broad portfolio of options from pristine beaches to city escapes. Opening
highlights in 2023 included the debut of The Riviera Maya EDITION at Kanai (Mexico)
in November 2023, and The St. Regis Kanai Resort (Mexico) earlier in
the year. Anticipated luxury openings in 2024 include the JW Marriott Sint
Maarten Beach Resort (Sint Marteen), Almare, a Luxury Collection
All-inclusive Resort Isla Mujeres (Mexico), Nekajui, a Ritz-Carlton
Reserve, Papagayo (Costa Rica), The St. Regis Aruba (Aruba), W
Punta Cana, All-Inclusive, The St. Regis Cap Cana Resort (Dominican
Republic), and W Sao Paulo (Brazil). The region holds a luxury
pipeline of 34 properties and over 5,000 rooms.
Accelerating
Momentum in Conversions
Hotel
conversions continue to have momentum in the CALA. Nearly 35 percent of
Marriott’s rooms signings in the region in 2023 were conversions, including the
recently announced Villa Lapas, Autograph Collection (Costa
Rica), Aloft Guadalajara Country Club, Sheraton Guadalajara Expo and Delta
Hotels Puebla (Mexico), and Las Terrenas, Autograph Collection (Dominican
Republic). Hoteliers and investors are leveraging the efficiencies and
advantages of renovating and rebranding existing properties throughout the
region, further expanding the breadth of Marriott Bonvoy’s portfolio of more
than 30 global leading brands.
All-Inclusive
by Marriott Bonvoy
Marriott’s
all-inclusive resort portfolio in the region continues to meet consumer demand.
With 31 open all-inclusive properties in CALA located across nine markets
(Mexico - Riviera Nayarit & Cancun, Jamaica, Barbados, Antigua &
Barbuda, St Lucia, Costa Rica, Dominican Republic, Grenada and Brazil) and four
brands (Autograph Collection, Delta, Westin, and Luxury Collection), and 18
additional properties in the signed pipeline, the company is providing guests
more all-inclusive offerings than ever before. The company recently signed the
second Ritz-Carlton All-Inclusive property in the region to be
located on the shores of Yanuna, Dominican Republic, along with a Luxury
Collection All-Inclusive Resort to bring unparalleled luxury to the
Dominican Republic.
Expected
all-inclusive openings for 2024 in the region include Almare, a Luxury
Collection All-inclusive Resort Isla Mujeres (Mexico), W Punta Cana,
All-Inclusive (Dominican Republic), and the rebranding of several Elegant
Hotels properties (Treasure Beach, The House, and Waves) into the
Autograph Collection brand in Barbados, which will bring Marriott’s global
all-inclusive roster to 49 open and pipeline properties across 12 markets and
10 brands. Six of the pipeline properties are slated to open in 2024.
Branded
Residences Portfolio
The
popularity of branded residences in CALA is experiencing a surge of customer
demand. Marriott currently offers 15 open locations in 11 markets across the
region. Anticipated residential openings in 2024 include The Residences at
The St. Regis Kanai Resort (Mexico), Nekajui, a Ritz-Carlton Reserve
Residence, Papagayo (Costa Rica), The Residences at The St. Regis Cap
Cana Resort (Dominican Republic), and the W Residences Sao
Paulo (Brazil). Globally, the company has a pipeline of 115 residential
projects.
Marriott
Bonvoy
Marriott
Bonvoy, the company’s award-winning travel program, boasts a thriving community
of over 6 million members in CALA and keeps growing to offer an even more
enriching travel experience for its members, with new strategic partnerships,
and increased ways to earn and accumulate points across the region. Announced
in May 2023, the company entered a strategic collaboration with Rappi, the
multilatina technology company, further enhancing the unparalleled advantages
for its members and enabling the company to connect with Rappi's more than 20
million users across Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador,
Mexico, Peru, and Uruguay.
As
Marriott continues to expand its footprint and offerings in CALA, the region is
uniquely positioned to capitalize on the breadth and depth of its portfolio,
with an array of growth and development opportunities.
Image
Credit: © Marriott International
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