Tourexpi
The
news on the future of the collaboration, which encompasses thousands of Choice
Hotels’ properties, comes after three successful years. The alliance underlines
Hotelbeds' commitment to driving success in the business-to-business hotel
segment, which currently represents 80% of Choice Hotels' B2B offering.
Commenting
on the news, Abhijit Patel, VP Marketing, Distribution Strategy and Revenue
Management at Choice Hotels said: “We are very excited to expand our
long-standing relationship with Hotelbeds through this strategic agreement. It
not only provides incremental revenue stream opportunities and international
exposure for our U.S. franchisees, but also strengthens confidence in
Hotelbeds’ valuable wholesale distribution model. Choice Hotels is committed to
maintaining rate integrity across all channels, while working to reduce the
cost of distribution for franchisees. We believe this agreement has the
potential to improve our ability to achieve this long term, especially in key
international source markets.”
Carlos
Muñoz, Chief Commercial Officer of HBX Group, added: “Building on a history of
successful collaboration, this extension not only solidifies the strong bond
between our companies but also reflects Choice Hotels’ confidence in Hotelbeds
as a key driver of their B2B growth. With this collaboration, we are glad to
continue providing our clients with access to a broader range of accommodation
through Choice Hotels' extensive portfolio, creating more opportunities for a
wider variety of travellers. We look forward to continued success.
“As
we look ahead, we anticipate further achievements and are eager to explore new
opportunities for innovation and mutual success.”
Choice
Hotels is one of the largest lodging franchisors in the world. The hospitality
company currently franchises more than 7,500 hotels, available through
Hotelbeds' hotel portfolio, representing nearly 630,000 rooms, in
46 countries and territories worldwide.
Image
Credit: © Radisson Hotel Group
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