This year, HBX Group data
has revealed that Harbin, Shenzhen and Guangzhou are among the big winners for
the Chinese New Year, which runs from 9-17 February. Political and commercial
capitals such as Beijing and Shanghai are also among the top five destinations
as the country enters the Year of the Dragon.
When it comes to length of
stay, most travellers, both national and international, choose to stay between
2 and 6 nights, trying to make the most of the holiday season.
Pippa Williamson, VP
Commercial APAC at HBX Group said: "Celebrating Chinese New Year is not
only a cherished tradition, but also an important economic driver for the
travel industry. Our latest data highlights the resilience and adaptability of
both travellers and destinations. We remain dedicated to providing our partners
with actionable insights and innovative solutions to meet the evolving needs of
travellers in the APAC region."
Boom in Arrivals
Changes in official
regulations are also driving demand for travel this year. China lifted its
final Covid-19 travel restrictions in August, making this year the first New
Year celebrations since the turn of the decade to be completely free. Officials
also recently granted visa-free entry for up to 15 days to citizens of five
European nations (France, Germany, Italy, the Netherlands and Spain), while
visa-free entry for citizens Singapore was resumed.
The changes have led to a
ten-fold increase the inbound market for the Chinese New Year in 2024.
According to HBX Group
data, the main outbound markets include Thailand, Japan, the United States,
Spain and the United Kingdom. While the most popular destinations for the
inbound market are Shanghai, Guangzhou, Taipei, Macau and Hong Kong.
In terms of the outbound
market from China, Thailand destinations such as Bangkok, Phuket and Pattaya
are experiencing an increase in demand, while other destinations such as Kuala
Lumpur, Tokyo, Singapore, Bali and London are proving to be also popular this
Credit: © Hotelbeds
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