Tourexpi
European destinations have a strong presence among
TUI Group guests during the 2024 Easter season. Based on current booking data,
the preferences of travellers from various European countries are evident.
One of the most popular winter destinations is also
at the forefront at Easter 2024: the Canary Islands, with the islands of Gran
Canaria, Tenerife and Lanzarote, are among the most booked destinations. Nordic
countries in particular prefer to travel to the Canary Islands. Due to the
early timing of Easter this year, the classic winter destinations are still
very popular. In addition to the Canary Islands, TUI's European customers are
travelling to Egypt. The most frequently booked destination there is Hurghada.
For TUI's German, Austrian and Belgian guests, the hotels and resorts of
Egypt's leading seaside resort are the second most popular destination in the
Easter season.
For TUI guests from the Central European markets
and the UK, Turkey is also among the top five destinations, as are the Balearic
Islands. Swedes and guests from the UK are also drawn to the Cape Verde Islands
at Easter.
In addition to European destinations, long-haul
destinations and city giants are also increasingly being booked this Easter
season. While German guests and guests from the Nordic countries are travelling
to holiday destinations in South East Asia such as Thailand and Bali, the
Maldives are among the top Easter destinations for Austrians for the first
time. London and New York are the most popular cities for Austrian guests at
Easter. In addition to European destinations, French guests are also increasingly
booking long-haul holidays, with the Dominican Republic, the USA, Cuba and
Vietnam being the most popular destinations.
Some markets are experiencing significantly
stronger demand for Easter holidays than in the previous year. Easter bookings
at TUI Norway doubled, TUI UK recorded almost full occupancy for 7-day
all-inclusive holidays over the Easter holidays and more than half a million
guests from Germany travelled with TUI over Easter.
At TUI Musement, the Group's tours, experiences and
activities division, beach holidaymakers prefer to book boat trips, 4x4
adventures and historical tours. Top experiences include guided tours of
Chichen Itza in Mexico, catamaran cruises in the Dominican Republic and 4x4
excursions on the Cape Verde Islands. For city travellers, tickets and tours to
the city's most important sights are in demand. The Sagrada Familia in
Barcelona, the Eiffel Tower in Paris and the London Eye are particularly
popular. In New York, attractions such as the Edge and Summit One Vanderbilt
are very popular.
The Easter trend destinations of the markets at a
glance:
UK
1. Canary Islands
2. Turkey
3. Egypt
4. Cyprus
5. Cape Verde Islands
Germany
1. Canary Islands
2. Egypt
3. the Balearic Islands
4. Turkey
5. Germany
Belgium
1. Tenerife
2. Costa del Sol
3. Turkey
4. Gran Canaria
5. Hurghada
France
1. Spain
2. Greece
3. Morocco
4. Italy
5. Tunisia
Austria
1. Hurghada
2. the Maldives
3. Tenerife
4. Dubai
5. Gran Canaria
Sweden
1. Gran Canaria
2. Tenerife
3. Lanzarote
4 Cape Verde Islands
5. Mallorca
Finland
1. Gran Canaria
2. Phuket
3. Tenerife
4. Mexico
5. Lanzarote
Norway
1. Gran Canaria
2. Tenerife
3. Bali
4. Lanzarote
5. Bangkok
Denmark
1. Gran Canaria
2. Tenerife
3. Cape Verde Islands
4. Hurghada
5. Lanzarote
Image
Credit: © TUI Group
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