American Society of Travel Advisors Heads to Chicago for Global Convention - Get updated on what's happening in tourism!

American Society of Travel Advisors Heads to Chicago for Global Convention
This week, the American Society of Travel Advisors (ASTA) will convene in Chicago, IL for the annual ASTA Global Convention where the Society will welcome almost 1,000 travel professionals, including close to 700 travel advisors, at the Hyatt Regency on August 23-25.
American Society of Travel Advisors Heads to Chicago for Global Convention

Known as the “Essential Industry Event for Travel Agency Professionals,” the annual ASTA Global Convention is where the best of the best in the travel agency industry come together for three days of inspiration, education, and reuniting as one voice for the industry.

“One thing is certain,” said Zane Kerby, President & CEO of ASTA. “The pandemic underscored not only the value of working with a travel advisor but also the need for a strong national trade association for our part of the industry. We are working tirelessly to rebuild the industry with our members. We’re grateful for all the travel advisors who will join us in the Windy City, this year more than most.”

Keynotes and special guests include:

Paul Allen, CEO & Founder,; Founder,

An esteemed panel of travel writers moderated by Arnie Weissmann, Editor in Chief of Travel Weekly, joined by: Scott McCartney, Author and Creator of the "Middle Seat" at the Wall Street Journal, Corina Quinn, Director of Destination and Travel Guides at Condé Nast Traveler, Julia Cosgrove, Editor in Chief & Vice President at AFAR and Wendy Gillette, Correspondent and Travel Journalist for CBS News.

·         Mark Vondrasek, Chief Commercial Officer for Hyatt Hotels Corporation

·         Sandra McLemore, TV Host and president of Travel Marketing & Media

·         Alle Pierce, Journalist, Show Host, and Content Creator 

Throughout the convention, a theme of pandemic recovery will be top of mind and top of focus. We’ll wrap up the convention with inspirational stories from within our ASTA member ranks. “Pivot to Prosperity” is a series of business survival stories presented “Ted Talks”-style. We’ll learn from our esteemed group of speakers how they made their pivots during a time of crisis. We’ll also learn about their successes and pitfalls and what are they doing now to move to a more prosperous future.

Focused on the most critical aspects of business recovery that are facing travel advisors, ASTA Global Convention's educational programming allows for exploring unconventional ideas, examining upcoming trends, and providing tangible takeaways that advisors can utilize quickly and easily.

Educational offerings include topics such as:

·         Business Basics for New Advisor Success

·         Evaluating Your Business Model in a Post COVID-19 World

·         Navigating Your Social Journey with Confidence

·         Whiz Bang (Affordable) Technologies for You and Your Agency

·         What Sustainability Means to Travel Advisors and Why It Matters

Travel advisors will also network with and learn from over 125 exhibitors at the tradeshow.

“ASTA has stood the test of time alongside the travel advisor community, always evolving to fit the consumer needs from trip planning to travel policy,” said Kerby. “We’ve seen a lot of changes in the last 20 years, and especially so over the last eighteen months. Our conference is tailored to address those changes and continue to move us all forward, together”.

This year, ASTA marks its 90th Anniversary as the premier trade association for travel advisors. Registration for the event remains open with an option for day passes. If advisors missed out on the in-person portion, ASTA is hosting a shortened online version of ASTA Global Convention on August 30-31 with rates starting at $99 for members. Learn more at

Image Credit: © AA

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