TUI Group, the world’s leading tourism group, has signed an agreement for a new digital platform for multi-day tours, to be developed in partnership with Nezasa, an award-winning travel technology company. The agreement reflects TUI’s ongoing strategic investment in digital platform capabilities for greater efficiency, speed and to enable further growth in the Tours & Activities sector through delivering better, more personalised experiences for customers.
The growing multi-days tours market is worth an estimated €96 billion* – yet remains largely offline and highly fragmented, presenting a significant consolidation opportunity. Through a digital platform model, TUI aims to drive the transformation of the market and strengthen its role as a leading player in multi-day tours.
“We have achieved strong growth in excursions, activities and tickets through the Musement platform and will now leverage this experience to drive the digitalisation of the multi-day tours market,” stated David Schelp, CEO of TUI Musement, the Tours & Activities division of TUI Group. “In Nezasa, we have partnered with one of the most advanced travel tech providers in the industry and together we will build a multi-day tours platform for the next era of travel.”
The new platform will integrate with TUI’s inhouse ecosystem of technologies and infrastructure, and development has already commenced. The platform will benefit Musement and all TUI source markets across the world. Customers and partners alike will be able to access TUI travel components for the digital production of personalised multi-day tours.
“We strongly believe in the future of multi-day tours and in the huge potential that digitalization provides for this segment. We are looking forward to combining TUI’s tourism expertise with our unique technology to deliver a best-in-class digital experience to customers and partners.” said Manuel Hilty, CEO of Nezasa.
*Based on pre-covid numbers from multiple sources
Image Credit: © Nesaza
The most interesting news
Green Hotel investments to restart tourism
Destination Capital (DC) has signed a collaborative arrangement with the World Tourism Organization (UNWTO) of the United Nations to support the rejuvenation of the hotel industry.
Saudi Arabia to allow visits by fully vaccinated tourists as of August
Tourism Ministry says Kingdom will lift suspension of entry for tourist visa holders after COVID closure.
Cambodia locks down Thailand border areas over Delta variant fears
14-day lockdown in border provinces, nationwide night curfew to start Thursday midnight.
France denounces UK quarantine rules as ‘discriminatory’
UK’s decision to keep quarantine measures for travelers from France is ‘incomprehensible’, says French official.
It is a story of a town; from an exile place to jet-set resort
There are places where tourism is done right.
4Y134 Airborne: Eurowings Discover inaugural flight takes off
Eurowings Discover inaugural flight departed Frankfurt this evening, heading to Mombasa with onward flight to Zanzibar.
Qatar Airways Engages with IATA on Environmental Sustainability Training
Qatar Airways has selected the Certificate of Advanced Studies in Environmental Sustainability in Aviation Program offered in partnership between the International Air Transport Association (IATA) and the University of Geneva.
Spain’s 5th COVID-19 wave takes toll on hospitals and tourism
US advised even vaccinated people to avoid travel to Spain due to its high rate of contagion.
EU nations mull over boosted restrictions as COVID-19 cases spike
Despite intensive vaccination, Delta variant poses serious challenges to EU countries.
South Africa further eases COVID lockdown
Country has administered more than 6.3M vaccines, with over 10% of population receiving a vaccine dose.
Bedsonline launches native language customer service support in key markets across Europe
Bedsonline, the leading global provider of online accommodation and ancillary products exclusively for travel agents, has today launched a series of significant customer service improvements in key markets across Europe, including the provision of 24
Tourism picks up in Kenya amid COVID-19
Germany’s flag carrier Lufthansa starts direct flights to Kenya’s coastal town of Mombasa.
Emirates helps last-minute planners take advantage of summer travel
Airline flying close to 40 popular quarantine-free destinations.
8,000-year-old mound in SE Turkey added to UNESCO World Heritage List
With addition of Arslantepe in Malatya, the number of sites from Turkey in UNESCO’s list grows to 19.
IATA: ‘European Commission Slots Decision Out of Touch with Reality’
The Decision Damages Sustainability and Industry Recovery.
'Hagia Sophia and Chora mosques are property of Turkey'
Turkey meticulously protecting monuments in metropolis Istanbul, says Turkish Foreign Ministry.
White House: International travel restrictions to remain in place
Rising Delta variant cases keeping White House wary.
Vaccinated EU and US travelers set to skip England quarantine
Loosening of international travel restrictions will allow millions to enter UK, say officials.
TUI extends 4.7 billion euros credit lines with banks until summer 2024
TUI, 19 international banks and KfW successfully agree to extend the maturity of revolving credit facilities (RCF) totaling 4.7 billion euros until summer 2024.
Kayseri added to UNESCO Creative Cities Network
Central Turkish province with its rich cuisine entered network in field of gastronomy, says local official.