Borussia Dortmund receives new ‘team airbus 2.0’

Germany

Eurowings extends premium partnership with BVB.

Borussia Dortmund and Eurowings will continue to fly side by side: This year's Champions League finalist and Germany's largest leisure airline are extending their long-standing partnership (since 2016) for another two years.

A key component of the contract extension is a newly designed Airbus A320 aircraft in Borussia Dortmund's club colours. Starting next season, it will accompany the Black & Yellows to numerous away matches in the UEFA Champions League and the Bundesliga and bring them home again. The so-called ‘team airbus 2.0’ is set to return to the Eurowings fleet at the start of 2025: just in time for the BVB professionals' next assault on Europe's football throne – and then in a new, exciting design.

The first version of the team airbus, which celebrated its premiere in July 2016, attracted attention and caused a furor far beyond the football scene. The BVB airbus, completely decked out in black and yellow, was a real highlight every time it arrived at an airport – and at times was the most photographed aircraft in Europe. A ‘club change’ of the jet from Eurowings to the Lufthansa fleet required a new livery at the end of 2022 – and thus a temporary break for the team Airbus.

Nevertheless, BVB and Eurowings remained in the air together: Eurowings was the first airline in the world to dedicate its own aircraft to football fans in 2022: the fan airbus – an A320 jet in a special black and yellow livery - has been flying BVB fans to all sporting destinations in Europe ever since. BVB fans were actively involved in the design of the fan airbus in advance. They had a say in deciding which favourite moments and personalities from BVB's history should be immortalised on the aircraft.

“BVB and Eurowings – it's a perfect match,” says Eurowings CEO Jens Bischof. “Just like Borussia, Eurowings also has its roots in Dortmund. We share the sporting ambition of wanting to be among the best in our field throughout Europe. And both partners are now among the most emotional and popular brands in their industry. We are therefore all the more pleased to be able to continue to support and inspire the Borussia Dortmund success story.”

BVB Managing Director Carsten Cramer explains: “We are delighted to have extended our long-standing partnership. The ‘team airbus 2.0’ will not only take our professionals to Bundesliga and Champions League matches from the coming season, but will also be a popular photo motif for fans across Europe, just like its predecessor.”

The partnership with the BVB women, which has been in place since 2022, is also being extended. Eurowings will thus continue to act as a training and warm-up wear partner for the women's teams on their way to the top.

Picture From left to right: Thomas Joos (Vice President Sportfive), Svenja Schlenker (Head of Women's Football BVB), Jens Bischof (CEO Eurowings), Carsten Cramer (Managing Director BVB), Clemens Strauss (VP Customer Experience & Marketing Eurowings). Photo credit: Giulio Coscia