Tourexpi
This was part of a
drive by STPB to draw in Generation Z (Gen Z) tourists, following its recent
effort of luring young tourists by hosting a GenZ Top Model Contest.
In addition to bringing live streaming to the skies, the themed flight also
included strong elements of the Genshin Impact game and Sanya as part of the
plane's decor, adding a touch of vibrancy to the flight.
Genshin Impact is an
action role-playing game developed and published by miHoYo. The game takes
place in an anime-based open world called Teyvat, where characters can roam
freely. It saw 23 million downloads on mobile platforms within a week after its
debut release in 2020, and has gained a legion of fans, especially among the
Gen Z demographic across the world.
For Sanya, Genshin
Impact is an ideal choice to work with as the city is upgrading its tourism
resources to grab more attention from young tourists and international
visitors. In 2021, the STPB took a similar approach to appeal to younger
travelers with a collaboration with Game for Peace (the Chinese version of PUBG
Mobile). Now that inbound tourism is expected to recover, the STPB plans to
launch a series of initiatives to present Sanya as an international destination
to young travelers worldwide.
Boasting
all-year-round warm weather, spectacular scenery, and diverse experiences,
Sanya is the perfect backdrop for work, travel, and play. In recent times, the
STPB has focused on cultivating new tourism opportunities and hotspots to
attract different types of travelers to Sanya, especially young travelers. With
surfing, camping, diving, and other trendy sports becoming increasingly popular
among young people, the outdoor lifestyle is also more and more associated with
Sanya, as the city continues to cater to a younger demographic.
Tourism destinations
represented by Sanya have recently experienced rapid growth. According to data
from Trip.com's FlightAI platform, tourists from various destinations flocked
to Sanya from December 20 to December 27, with Sanya Phoenix Airport
ranking fifth in China in terms of civil aviation passenger traffic,
while the year-on-year recovery rate in passenger traffic ranks the top four of
all airports in China.
As China eases
its restrictions for inbound tourists in 2023, the STPB will focus on
highlighting new attractions in the tourist destination and preparing an
exciting lineup of events to attract new international visitors, global young
travelers, as well as enticing travelers who have previously visited to return.
Image Credit: © Sanya Tourism
Promotion Board
The most interesting news
AIDAmar opens 2024 season in Warnemünde: Big party at the cruise quay
Sunday, April 14, 2024, AIDAmar opened this year's cruise season in Warnemünde. The Baltic seaside resort in the north is the home port for AIDA Cruises, the market leader in the German cruise industry based in Rostock and is therefore a special por
TUI Hotels & Resorts is set to strengthen its presence across Sub-Saharan Africa
New luxury brand The Mora to be launched this year / First TUI Blue hotel project in Kenya signed / Further growth with management and franchise agreements.
Holland America Line Set to Debut New 'Glacier Day' and Enhanced Alaska-Focused Experiences
Culinary highlights include Alaska dishes by Fresh Fish Ambassador Chef Morimoto and new Alaska-themed cocktails by acclaimed bartender Sam Ross.
Marriott International Highlights Growth and Commitment in Türkiye
Today, Marriott International, Inc., underscored plans to grow its footprint in Türkiye with the expected addition of more than 20 properties and nearly 3,000 rooms by the end of 2025.
UN Tourism breaks new ground with study on Rural Tourism and Development in Europe
UN Tourism has partnered with the European Committee of the Regions for a comprehensive study of the significant impact and potential of tourism in fostering socio-economic development in rural areas.
Lufthansa Allegris takes off May 1, 2024
First destination from Munich is Vancouver, Canada / Further destinations: Toronto, Montreal and Chicago / Seat map for Allegris’ first flights from May 1 now visible in all booking channels.
The Radisson brand enters Cape Town with the newly rebranded Radisson Hotel Cape Town Foreshore
Radisson Hotel Group brings the renowned Radisson brand to South Africa's "Mother City" with the rebranding of Park Inn Cape Town Foreshore to Radisson Hotel Cape Town Foreshore.
It's time to book your unforgettable family vacation in Türkiye
Türkiye's turquoise coasts are one of the country's loveliest landscapes, featuring almost year-round sunshine and white sand beaches caressed by azure waves.
IHG Hotels & Resorts doubles IHG's hotel presence in Germany
IHG Hotels & Resorts (IHG) and NOVUM Hospitality announce a long-term agreement that will double IHG's presence in Germany to more than 200 hotels in almost 100 cities through an exciting Holiday Inn – the niu brand collaboration and European debut
TUI Care Foundation supports local farmers in Crete and Rhodes through sustainable agriculture
TUI Field to Fork Greece supports over 500 farmers on the islands of Crete and Rhodes to transition to more sustainable agricultural practices.
New culinary highlights in Lufthansa Business Class
German bread culture celebrated on board, created by World Baker Axel Schmitt.
UN Tourism and Croatia to Establish Research Centre for Sustainable Tourism
UN Tourism is to work with the Government Croatia and the University of Zagreb to establish a research and development centre focused on sustainable tourism.
British low-cost carrier easyJet suspends flights to Israel until late October
Company announces decision due to 'evolving situation in Israel'.
Caption by Hyatt Zhongshan Park Shanghai Opens Its Doors
New select-service lifestyle hotel marks the Asia-Pacific debut of the Caption by Hyatt brand.
Kempinski Expands in China’s Jiangsu Province with a Duo of Waterfront Escapes in Yangzhou
Kempinski Group to debut Bristoria brand in China alongside an ultra-luxury lakeside Kempinski hotel in Yangzhou Economic Development Zone.
Türkiye targets $60B in tourism revenue with 60M tourists in 2024
Tourism investments reach approximately $90B, with tourism employees increasing to 1.5M, says chairman of Turkish travel association.
Fairfield by Marriott Celebrates 50th Hotel Opening Milestone in Greater China
Opening of Fairfield by Marriott Chengdu High-Tech Zone.
UN General Assembly Hosts Tourism for Sustainable Development Event
The United Nations General Assembly has held a second thematic event focused on tourism and the sector’s critical role in critical role of tourism in advancing sustainable development and resilience.
Hamad International Airport Recognised as the World's Best Airport
The gateway to Qatar was also named 'World's Best Airport Shopping' for the second time in a row, and "Best Airport in the Middle East" for the tenth consecutive year.
Airlines react as Israel-Iran tensions escalate
Airline companies opt for alternative routes, avoiding airspace of both nations.
Türkiye among top 10 health tourism countries in world
Turkish health tourism revenues soar to $2.3B in 2023, tourism association board member tells Anadolu.