The Turkish Culture & Tourism Office has not asked Israeli ad agencies to participate in this year's tender.
Turkey is giving up on Israeli tourists. Sources inform
''Globes'' that the Turkish Culture & Tourism Office has deleted Israel
from its list of countries for which it has budgeted ad campaigns, and that
Israeli ad agencies were not invited to participate in the office's latest
Until this year, Israel was part of the Turkish Culture
& Tourism Office's annual budget for the Middle East. In recent years,
Israeli agency Inbar Merhav Nissan Advertising and Dubai's Medium Rare
Advertising LLC jointly managed the account.
A year ago, the Turkish Culture & Tourism Office
e-mailed several Israeli ad agencies, inviting them to bid for its advertising
budget, and said that its ad budget for Israel was $1 million.
A spokesman for the office said at the time that it would
maintain its ties with the Israeli market, and that it was a professional
office that was not involved in politics.
In practice, however, no Israeli agency was chosen in the
tender, and no advertising activity took place in Israel. It now seems that the
Turkish Culture & Tourism Office has given up on any effort to attract
The Turkish Culture & Tourism Office in Israel told
"Globes" today, "The office cannot include Israel in its tender
because the office currently lacks a director, and without a director, it is
not possible to send budgets.
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