The great risk for the future of golf tourism - Get updated on what's happening in tourism!


The great risk for the future of golf tourism
Next Gen golf Tom Roelens, General Manager, Four Seasons Resorts Lanai, Hawaii
 The great risk for the future of golf tourism

It’s no surprise that the millennial generation is playing less golf than the previous generation.

A challenge for golf courses and resorts is how to make the game, and the overall experience, attractive to this group, get them interested in the game and keep them coming back for more. Here at Four Seasons Resort Lanai, we recently introduced a number of new programs and services designed to improve play and promote enjoyment of the game even after you leave the greens. 

For time-challenged millennials new to the game, Golf 101 is the perfect introduction, with a primer on golf etiquette, instruction on how to drive a golf cart, book a tee time and some swing time on the range. Tech-savvy travelers, who also appreciate value and convenience, may want to sign up for a series of complimentary clinics including Trackman Tuesdays, where golfers can learn how to get more out of clubhead speed, ball speed and spin, launch angle, and more with the help of industry-leading Trackman swing analyzers.

For those who don’t want to spend three to four hours on the greens, the Sunset Nine experience allows for nine holes after 3 p.m., when the sun is gloriously setting along with a cocktail after the round.

Well documented as a social generation, millennials enjoy opportunities for social interaction and Rock ‘n Range provides just that - a little music, a well-stocked bar and Hawaiian pupus, and the chance to hit some balls on the practice range with the help of the club’s easy-going PGA pros. Guests can even take a spin on GolfBoards, the newest way to get around the course and “Surf the Earth,” perfect for anyone who grew up snowboarding or skateboarding.

Figuring out ways to make golf seem fun, less formal and not taking up the entire day is something we all need to consider when trying to attract a new, younger generation to the sport. What ideas do you have in your golf bag?

Inge Huijbrechts, vice president, responsible business, Carlson Rezidor Hotel Group, Brussels   

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