World Travel Market and Out Now are expanding their partnership including the unveiling of the world’s largest LGBT (lesbian, gay, bisexual and transgender) research programme.
In 2012, there will be a combination of options for those
seeking to reach the LGBT tourism consumer market - and to network with other
businesses globally in a new B2B initiative to be showcased by Out Now at WTM.
Out Now will once again present its industry-leading LGBT
Marketing Masterclass, releasing the latest tourism findings from the world's
largest LGBT market research program - LGBT2020 - at the WTM education
workshop, including the first ever LGBT tourism research data for a number of
new markets - including Israel, South Korea and Turkey.
One of the confirmed panel members is Ruben Sandoval the
CEO of LGBT Confex - Latin America's leading conference and events organizer.
LGBT Confex are convenors of the 2nd International Expo & Business LGBT
event in Cancun Mexico ( www.MexicoExpoLGBT.com ). Sandoval said he is pleased
to bring regional expert insights into the WTM workshop.
"Latin America is home to several of the fastest
growing economies in the world," Mr Sandoval said. "As we track the
immense LGBT market growth in the region, we are looking forward to sharing
with delegates at London WTM what trends we are seeing right across Latin America.”
Out Now CEO, Ian Johnson, added: "Out Now and WTM
have grown a strong relationship with a single focus - delivering best-in-class
marketing insights to the global tourism industry, and I am delighted we are
partnering for the sixth year in 2012.”
As 2012 marks the 20th anniversary of the founding of Out
Now, Johnson said part of this year's education workshop is dedicated to
highlighting some of the greatest success stories of LGBT marketing over that
Johnson also took the opportunity to announce the launch
of a new B2B membership-based initiative, which is specifically designed to
help the tourism industry network more effectively throughout the entire year -
and around the world.
Johnson said. "The LGBT travel market has advanced in
major ways during the past 20 years, but the organisational structures that
serve the industry have advanced little,” Johnson said.
Furthermore, Out Now Business Class is also planning to
host a dedicated LGBT floor space at WTM 2012 branded ‘Out Now Business Class
Visit Berlin as well as Helsinki City Tourist &
Convention Bureau have confirmed participation.
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