The average woman changes four times a day on holiday, according to new research, with one in ten women confessing to getting through seven outfits a day during their break.

But despite the many outfits changes from day to evening, eight out of ten women surveyed said they still didn't manage to wear everything they packed.

But, before men start to complain about the extra luggage space taken up by women, F&F clothing linen at Tesco - which commissioned the research - said the clothing surplus is all down to the variety of activities that couples indulge in when they are on holiday.

Bernadette Lusher from F&F said: 'Unlike the typical day at home, which can involve an outfit for work or for popping to the shops, an average day on holiday can consist of several different activities.

'Each needs a different outfit - a bikini by the pool, shorts for walking around the shops and then a chic maxi dress for an evening meal.

'This can make packing a nightmare, especially if you are travelling by plane and can only carry a certain amount of luggage.'

The study of 2,000 women also revealed 37 per cent like to wear different things as the day goes on during their holiday.

And 58 per cent get changed because what they put on in the morning simply isn’t practical for something they do later on.

One in 20 even admitted they often change their clothes several times day just to get through all of the items they take with them.

The study also revealed that the average suitcase for a holiday abroad will contain four dresses, six tops and four pairs of shorts or skirts

Two pairs of trousers or jeans are also packed, along with three bikinis or swimsuits, three pairs of flip flops or sandals and two other pairs of shoes.