“Armenia lacks cooks, waiters and other service industry professionals,” Robert Minasyan said, stressing the need to choose target countries and groups to foster development of tourism in the country.

“Russia tops the list of target countries for Armenia. We must also try to attract tourists from Italy and Germany,” Tourism Institute rector said, noting Iran as another good source of income.

Mr. Minasyan undercoated the necessity to create a brand for Armenia to raise better awareness on the country.

“Mount Ararat may serve as a wonderful brand, for instance,” he said.