BRUNEI is the latest ASEAN member state to undergo the national workshop to build competencies in the regional bloc's tourism sector.
The overall project will contribute to efforts to
strengthen a priority integration sector within the ASEAN Economic Community
(AEC) Blueprint, by supporting efforts to build the skills of workers in the
"Our objective, through this workshop, is to develop
a resource pack (or toolbox to equip ASEAN trainers) that can be utilised by
any trainer or educator so they can deliver training effectively and assess
appropriately, either in the operating industry or in an education
institution," said Wayne Crosbie, the Project Director at William Angliss
Institute Australia, facilitators at yesterday's workshop.
William Angliss Institute is recognised internationally
for providing high quality education, training and consultancy to the
hospitality, tourism and foods industries.
The Institute has been contracted through ASEAN to develop
Common ASEAN Tourism Curriculum (CATC) and Qualifications Frameworks as well as
a skills recognition system to facilitate mobility of tourism professionals
throughout Asean countries.
Crosbie said that the national workshop, which reviews
toolboxes for priority tourism labour division, encompasses ASEAN's goal to
develop the human resource capability in the region that would develop and
increase tourism opportunity for all ASEAN member countries.
"The whole objective of ASEAN in developing tourism
is to improve human resource capability, so that the people in the industry are
able to offer better standards of service," he said.
This, he said, is in line with the regional bloc's
commitment to working towards the achievement of the goal of regional
integration through the establishment of the AEC by 2015.
"Therefore the region can have more satisfied
customers who will be either coming back to experience the good service that
the region offers, or they will be recommending others to try that
experience," he added.
He said that ASEAN's tourism action plan would also ensure
consistency at quality of products and services across all ASEAN member
countries over time, narrowing the gap between developed and developing
countries within the region.
"It's about promoting the region, so people will take
a regional perspective. So instead of just going to one destination, maybe
they'll go to two or three or four destinations within the region," said
"So if we look at the island of Borneo as a whole,
when tourists come to East Malaysia and go to Sabah and Sarawak, maybe they
will come to Kalimantan and maybe they will come to Brunei. And if they go to
two or three or four, they're going to get a consistency of service and product
within those countries," he added.
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