One of the biggest tour operators to Greece has slashed 25% off package prices for the peak summer period.
Olympic Holidays commercial director Photis Lambrianides
admitted the decision to discount July and August holidays in early June was
unusual, but he said the cuts had been prompted by a unique set of
"Hoteliers and operators are working together to
encourage the family market to commit to the Greek islands," he said.
As an example of the discounts available, Olympic has
knocked £688 off a seven-night package to Rhodes for a family of four, which
now costs £1,928, departing on July 25 and staying in a four-star hotel.
The biggest discounts are on packages on charter flights,
on which Olympic has committed to buying the seats, and to accommodation where
the operator has already committed to buying the rooms. Some of the properties
are exclusive to Olympic.
The company, along with several other operators, had
already been discounting departures in June and September, but this is the
first major operator to announce big cuts for the peak travel period.
There have been reports than Greek hoteliers have been
forced to drop their rates by up to 50%, so holidaymakers prepared to travel
independently might get even better deals by booking direct.
However, the consumer's association Which? last month
advised its members considering travelling to Greece this year to book
ATOL-protected package holidays. It said those booking direct with airlines and
hotels should pay with a credit card or check that their travel insurance
provided cover against supplier failure.
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