Extensive use of social media over the last year has landed luxury operator Tropical Sky with recognition by Facebook.
The independent holiday specialist has been named as a
‘business hero’ by Facebook after its fan base on the social network grew to
more than 24,500.
Facebook applauded the East Grinstead-based family-run
business, in particular for its proactive approach to web page ‘takeovers’,
seven days dedicated to blogging and actively generating valuable discussion
about holiday destinations.
Tropical Sky was also applauded for:
• Helpful and straight-talking discussion forums
• Direct messaging and individual email feedback with
• Positive use of critical feedback to tailor its holiday
• Engaging polls and customer surveys
• Ability to create trust through expert and objective
• Fast and effective responses to customer enquiries
The company will be officially recognised at a Facebook
for Business event at the London Chamber of Commerce on June 28.
The events form part of Facebook’s official UK roadshow,
highlighting a number of small- to medium-sized businesses who are successfully
increasing online engagement with their customers.
Tropical Sky online marketing executive Justin Mewse said:
“In October 2011, we had reached 10,000 fans and by March 2012, we had more
than doubled that figure to 21,500. The number of Facebook referrals to our
sites also went up by some 500%.”
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