Paramount Pictures to build hotel chain with Hollywood and California themes
Movie firm Paramount has announced plans to launch a chain
The firm, one of the most active studios in Hollywood and
the name behind movies ranging from Breakfast at Tiffany's to Mission
Impossible, plans to create up to 50 hotels and resorts themed around Hollywood
The hotels will be luxury properties, Paramount Hotels
& Resorts boss Thomas Van Vliet told Bloomberg, with 'elements of the
Given the firm's movie and television pedigree, it should
come as no surprise that audiovisual technology is expected to be top-notch in
all properties, with mini-theaters in place for guests to use for private
A library of Paramount films will also be on offer to
rent, the report says.
Initial talks are underway for locations in Brazil, the
UK, the Caribbean, Russia, Qatar, Oman, South Africa and Indonesia, reports
Paramount has an exceptionally powerful brand with which
to move into hospitality -- a strategy which has worked well for its major
As well as its theme parks, the world's most popular,
Disney launched its own hotels and resorts chain last year, the first time it
has operated a hospitality establishment without an accompanying park.
The Aulani resort and spa opened in August on the island
of Oahu, offering a more relaxed vacation experience than the firm's parks,
with a large spa, pools and a beach, golf and Disney-themed activities for
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