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Kempinski Invests in the Future of Egyptian Tourism
Monday, 24. March 2008, 20:06
Hotel group operator Kempinski and local tourism developers Abu Soma Development Company, held an official signing ceremony in Kattameya Heights today, marking the managerial handover of the new Kempinski Hotel Soma Bay.
The agreement heralds Kempinski’s first foray into the Egyptian hospitality market, and is likely to be followed in quick succession with a series of upscale resorts in select locations throughout the country.
The ceremony was presided over by Dr Farid Saad, Chairman of Abu Soma Development Company alongside Juerg Siegenthaler, Senior Vice President Sales and Marketing for Kempinski.
Siegenthaler said the group was bullish about prospects in Egypt, “As a rule, Kempinski is very selective about the markets and properties we add to our portfolio and we have identified Egypt as a strong destination with great potential in terms of tourism growth and quality of the offering.”
According to Business Monitor International, the Egyptian tourism industry is flourishing, with an impressive 9.8 million visitors recorded during the 2007 fiscal year, up 13% on 2006. Of particular importance to Kempinski, tourist room nights also saw a healthy increase of 13%, amounting to 96.3 million nights over the 2007 fiscal year. Projections for 2010 placed visitor numbers in excess of 11.2 million, which paves the way for additional hotel accommodation to cater to the influx of guests.
Kempinski’s forthright strategy in Egypt, will lead to an increase in employment opportunities for Egyptian nationals eager to pursue a career in the hospitality industry. Kempinski Hotel Soma Bay property alone will hire approximately 500 staff with full five star standard training and career advancement opportunities within the group.
Part of the master-planned Soma Bay Peninsula, the 324 room Moorish-inspired hotel has a private, natural sandy beach which extends 400m along the sea front, with access to excellent water sports and diving opportunities. Six restaurants and bars overlooking the Marina and Soma Bay, propose an inviting range of cuisines. An impressive landscaping of waterfalls, lagoons and pools complement the resort along with four floodlit tennis courts, two squash courts and a luxuriously appointed Health Club & Spa with a state-of-the-art gymnasium and a full range of wellness treatments.
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